Gio Ponti
Gio Ponti was an Italian architect, designer, and professor, born in 1891 in Milan. In 1927 he opened his first studio in Milan with architect Emilio Lancia, where the central elements of his language took inspiration from his passion for painting and decorative arts. Of particular importance was the founding of the magazine "Domus" with Gianni Mazzocchi in 1928. In all the sectors in which he worked, from interior to contract, Gio Ponti was the bearer of a message and a new perspective: the invitation to surround oneself with beauty as a stimulus to enjoy life in its entirety. In 1947 he devoted himself to the magazine "Stile" carrying out his desire to spread art and architecture by creating the 'culture of living'. In 1954 he invented the Compasso d'Oro award and came to involve all levels of his design, from the smallest forms to large architectures, in the theory of 'finished form'. In 1956 he finally built the Pirellone in Milan, considered one of his greatest masterpieces.