Born in Turin in 1966, Gufram produces design icons that have become unique in terms of their shape and value thanks to the contamination between the industrial design approach, the artisanal creation and the typical creativity of art. The brand is in fact known worldwide for having gone beyond the limits of industrial design. Through nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created icons of interior design that have entered the collective imagination: playful, subversive and irreverent products with a POP soul, deliberately conceived as anti-design objects. Gufram's unmistakable furnishing elements, such as the Bocca sofa, the Pratone Chaise Lounge and the Cactus dining room tree, are also known as Domestic Sculptures capable of interpreting the point of contact between the world of art and that of design.