Gufram was born in Turin and since 1966 Gufram has been producing design icons that have become unique in shape and value thanks to the contamination between the industrial design approach, the artisanal creation and the imaginative inspiration typical of art. The brand is in fact known worldwide for having gone beyond the limits of industrial design. Through nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created icons of interior design that have entered the collective imagination: playful, subversive and irreverent products with a POP soul, deliberately conceived as anti-design objects. Gufram's unmistakable furnishing elements, such as the Bocca sofa, the Pratone chaise lounge and the Cactus dining room tree (just to name a few), are also known as Domestic Sculptures capable of interpreting the point of contact between the artistic world and that of design.