Pretziada is a creative practice, based on the island of Sardinia, that promotes the heritage of a territory through words, photography and a collection of design objects made with local artisans. Kyre Chenven, a native Californian, and Ivano Atzori, Milanese by birth, moved to the southwest corner of Sardinia four years ago to begin working with artisans on resuscitating local craft. Kyre worked for years as a set designer in New York, while Ivano comes from the world of graffiti and contemporary art. Together they work symbiotically as cultural translators: writing and photographing the particularities of the island, reproposing new designs of classic pieces, producing original designs of international creatives and assisting the artisans to shape their future trajectory. Pretziada is dedicated to forging new human connections through interdisciplinary artistic action, building invisible bridges between the island and the rest of the world. Our collection is made up of culturally relevant pieces that celebrate the history of Sardinian craft. At times we work directly with artisans, curating specific creations. Other pieces are the fruit of short anthropological residencies that we undertake with international creatives, introducing them to the island and its culture. Research and narration are at the heart of the project.