Tahiti

Memphis, inspired by the Radical Design of the 60s, redefined the relationship between man and object. In addition to function, design became a vehicle for symbolic, poetic and emotional meanings. The shapes mixed pop culture, ironic classicism and eccentric elegance, creating a provocative aesthetic between kitsch and refinement. Materials played a central role: decorative laminates by Abet Laminati, designed by the same designers, combined with fine essences such as briar, generating a unique sensory experience.

Ettore Sottsass Jr was an Italian architect, designer and photographer. After the war he joined the Concrete Art Movement, which led him to exhibit various works as an artist. In 1957 he became artistic director of Poltronova, while in 1958 he began his long collaboration with Olivetti, as a design consultant. During his life he won three Compasso d'Oro Awards and was Grand Officer of the Order of Merit of the Italian Republic since 2001.