Novetrenta

Cassina was founded in 1927 in Meda (Milan) by Cesare and Umberto Cassina, inaugurating industrial design in Italy in the 1950s. The brand's identity is found in an original union where technological aptitude is closely linked to traditional craftsmanship. Cassina maintains its ancient heart, the carpentry, the linchpin of all its workmanship. It is characterised by a transversal culture of absolute quality, which makes each Cassina piece unique.

Vico Magistretti, born in 1920 in Milan, inherited his passion for architecture from his family, already renowned and active in the field and from whom he took inspiration for his future studies at the Polytechnic of Milan, where he graduated in 1945. During his professional activity, Magistretti dealt with architecture, urban planning and industrial design. In 1948 he won the Grand Prix of the VII Triennale. He participated in exhibitions and held conferences in Europe, America and Japan. Furthermore, some of the objects he designed are still present today in the permanent collections of the MoMa in New York and 13 other American and European museums. Magistretti's approach to design, which makes him one of the most important fathers of Italian design, is based on process principles, first of all the very close interaction with the manufacturing companies starting from the concept and design definition of the product.