Casa SEM

A historic Milanese building will be home to the new néolithique collection presented by SEM during Milano Design Week 2023. The products showcased are customised and feature natural colour shades.
The idea behind Casa SEM was to find a home for all of the brand’s collections, which thus become the undisputed protagonists of an elegant and contemporary home.

Year

2023

Brand

SEM

Photography

Giulio Ghirardi

The desire to explore and use natural materials for the catalogue’s most iconic pieces underlies the special exhibition layout designed by Motta Architecture for CASA SEM. The handcrafted quality of the production process enhances the unique raw quality of each item displayed. A range of natural colour shades sets the tone for all the products displayed, thus creating a sensual sequence of objects inside each room.

The concept of customisation has been one of SEM’s distinctive traits from the start. In its projects, the principles of craftsmanship go hand in hand with increasing demand for bespoke interiors in the residential and hospitality sector alike.
A sequence of adjoining rooms is the perfect backdrop for the new néolithique collection designed by Motta Architecture, where magnificently elegant simplicity is evoked by exquisite details and the materials used. The first exhibition room showcases the new furniture collection, a table and chairs featuring prominently sinuous lines that are juxtaposed against sharp-corners and a web of clear-cut lines.

CASA SEM pursues its experimentation through the work of Giuseppina Motta, Hannes Peer, Valentina Cameranesi Sgroi, Marcante Testa, Vormen, Giacomo Moor, Elisa Ossino, Zaven and Maya Leroy.
Inside CASA SEM, in dialogue with the products of SEM catalogue, there is a selection of Dedar textiles, lamps by Pietro Russo and a selection of art pieces kindly provided by A+B Gallery and Edoardo Monti.

Casa SEM

SEM

Eight series collections with the quality of a limited edition, designed and made in Italy. Seven designers who share an artisanal approach to design and refinement of details. This is the soul of SEM, a private label born in 2018 to realize thirty years of experience in retail and interior design. SEM translates its philosophy of living into a refined and multifaceted line of furniture, where elegance is also a symptom of the intelligence of the construction solutions. A proposal rich in sartorial details, with a constant attention to the functionality and contemporaneity of industrial design.

Meet the Brand

Discover the products

Aalto Table half round 95 birch veneer F 2868288

Aalto semi rotondo

Artek

01 SEM CHECK ELISA OSSINO ph MATTIA BALSAMINI

Check Cabinet

SEM

07 SEM PIVOT GIACOMO MOOR ph MATTIA BALSAMINI

Pivot Angular Console

SEM

16 SEM PIVOT GIACOMO MOOR ph MATTIA BALSAMINI

Pivot Sideboard

SEM

12 SEM PIVOT GIACOMO MOOR ph MATTIA BALSAMINI

Pivot Desk

SEM

Alea Chair

SEM

01 SEM HANNES PEER BUTTERFLY LOW TABLE 3 B

Butterfly Coffee Table

SEM

17 SEM PAESAGGIO HANNESPEER DELFINOSISTOLEGNANI

Butterfly Consolle

SEM

Muir Sofa

SEM

03 SEM DUALE FUTURAFORMA MARCANTETESTA MATTIA BALSAMINI

Duale Table

SEM

Nenet

SEM

Nuvola Armchair

SEM

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