Tales of Collectivity

Spotti Milano presents the Pretziada collection, a four-year research project focused on creating a new and relevant shared heritage.

Year

2021

Brand

Pretziada

Photography

Claudia Ferri

An invisible bridge between the island and the rest of the world

Based in Sardinia, Pretziada hosts creative residencies where designers immerse themselves in the culture and history of the region before developing a new object, which is then crafted by local artisans. Through a truly collaborative effort, these pieces become representative of a culture, both tangible and intangible.

The exhibition, designed by Cameranesi Pompili, includes pieces from past collaborations and introduces new pieces produced over the past 18 months. These new collaborations, born during a time of unprecedented reflection and isolation, are particularly representative of Pretziada's endeavor to create connections and community through interdisciplinary and design work.

Origins hide evolution

New additions to the collection include the Anca Sideboard by Chiara Andreatti + Pierpaolo Mandis and the Mannu Side Table by Ambroise Maggiar + CP Basalti & Karmine Piras, both inspired by the historic Sardinian chest; and the Accanta Companion Table collection, created entirely from compressed and natural Sardinian cork, by Maddalena Casadei + Falegnameria Pisu.

Claudio Spotti says, "Influence in the world of design is an essential process for telling our story, our culture, our origins, our evolution. This is why we fell in love with Pretziada, a fascinating project that draws you into its tale of traditions and leads you into a vibrant and exciting design world."

Tales of Collectivity

Pretziada

Pretziada
Pretziada is a creative practice based in Sardinia that promotes the heritage of the territory through words, photography and a collection of design objects made with local artisans. Californian-born Kyre Chenven and Milanese-born Ivano Atzori moved to southwest Sardinia four years ago to work with artisans on the rebirth of local craftsmanship. Sometimes they work directly with artisans, curating specific creations, while other pieces are the result of short trips they take with international creatives, introducing them to the island and its culture.

Other Projects

The question: WHY NOW?

Because the time has come to take stock of the various aspects of contemporary design.

Not everything is collectible, and industrial design isn't the only thing anymore.

A selection of objects curated by Elena Mora. The Sea table by Studio Intervallo. The bedroom features the USM metal bed.