Bocca
On the occasion of its 50th anniversary, Gufram reinvents the Bocca sofa, designed by Studio65, offering it in 25 new colors. First presented in 1970, the upholstered polyurethane sofa is now a sculptural icon, with its sensual lines that make it an unforgettable symbol in the design scene.
Gufram
Born in Turin in 1966, Gufram produces design icons that have become unique for their shape and value thanks to the contamination between the industrial design approach, artisanal creation and the typical flair of art. The brand is in fact known worldwide for having pushed the limits of industrial design. Through nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created interior design icons that have entered the collective imagination: playful, subversive and irreverent products with a POP soul, deliberately conceived as anti-design objects.
Studio 65
Studio65 was founded by Franco Audrito in 1965 in Turin as an avant-garde collective experiment: a heterogeneous group of artists, photographers and aspiring directors, all students of the architecture faculty of the Polytechnic of Turin. In 1975 Audrito, partner Athena “Nanà” Sampaniotou and colleagues from Studio65 began participating in events and building structures in the Middle East, subsequently continuing their work in many other countries, including Saudi Arabia, Tunisia, Egypt, the United Arab Emirates and China. Studio65 currently has offices in Turin and Riyadh, Saudi Arabia.
