Alias

Alias was founded in 1979 by Enrico Baleri and Marilisa Decimo together with Carlo and Francesco Forcolini. From the beginning, the founders focused on exploration in design and experimentation with new materials, a value immediately recognized and appreciated by design enthusiasts throughout Europe. The first projects were Broomstick, the series designed by Vico Magistretti, and the Spaghetti Chair by Giandomenico Belotti. Alias is a creative force, an experimental laboratory and a workshop for young designers such as Mario Botta, Paolo Rizzatto and Alberto Meda, free to express their vision.